{"id":9948,"date":"2025-06-24T15:29:33","date_gmt":"2025-06-24T08:29:33","guid":{"rendered":"https:\/\/phukienmattroi.com\/index.php\/2025\/06\/24\/gen-z-dang-tro-thanh-mot-trong-nhung-nhom-nguoi-tieu-dung-truyen-thong-lon-nhat-hien-nay-voi-thoi-quen-tiep-nhan-tin-tuc-ngay-cang-thay-doi\/"},"modified":"2025-06-24T15:29:33","modified_gmt":"2025-06-24T08:29:33","slug":"gen-z-dang-tro-thanh-mot-trong-nhung-nhom-nguoi-tieu-dung-truyen-thong-lon-nhat-hien-nay-voi-thoi-quen-tiep-nhan-tin-tuc-ngay-cang-thay-doi","status":"publish","type":"post","link":"https:\/\/phukienmattroi.com\/index.php\/2025\/06\/24\/gen-z-dang-tro-thanh-mot-trong-nhung-nhom-nguoi-tieu-dung-truyen-thong-lon-nhat-hien-nay-voi-thoi-quen-tiep-nhan-tin-tuc-ngay-cang-thay-doi\/","title":{"rendered":"Gen Z \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng truy\u1ec1n th\u00f4ng l\u1edbn nh\u1ea5t hi\u1ec7n nay v\u1edbi th\u00f3i quen ti\u1ebfp nh\u1eadn tin t\u1ee9c ng\u00e0y c\u00e0ng thay \u0111\u1ed5i."},"content":{"rendered":"


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Th\u1ebf h\u1ec7 Z (Gen Z) l\u00e0 nh\u00f3m \u0111\u1ed9c gi\u1ea3 am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7, sinh ra trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. Kh\u1ea3o s\u00e1t t\u1eeb Statista <\/em> cho th\u1ea5y, 50% Gen Z h\u1eb1ng ng\u00e0y nh\u1eadn th\u00f4ng tin t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 ti\u1ebfp nh\u1eadn th\u00f4ng tin. H\u1ecd t\u1ea1o ra th\u00f3i quen ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 h\u1eb1ng ng\u00e0y khi ti\u1ebfp c\u1eadn tin t\u1ee9c. <\/p>\n

Nghi\u00ean c\u1ee9u c\u1ee7a Nic Newman trong Journalism, Media, and Technology Trends and Predictions 2024 <\/em> ch\u1ec9 ra r\u1eb1ng c\u00e1c n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean video \u0111ang l\u00e0m thay \u0111\u1ed5i c\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng, v\u1edbi c\u00e1c n\u1ed9i dung ng\u1eafn, tr\u1ef1c quan tr\u1edf th\u00e0nh \u01b0u ti\u00ean. M\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, TikTok, v\u00e0 Zalo \u0111ang chi\u1ebfm l\u0129nh ph\u1ea7n l\u1edbn th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i. <\/p>\n

C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n b\u00e1o ch\u00ed c\u0169ng \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c l\u1edbn t\u1eeb vi\u1ec7c gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u1ed1ng v\u00e0 ph\u1ea3i chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi. <\/p>\n

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Th\u1ebf h\u1ec7 Z th\u00edch ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng nhanh h\u01a1n, nhi\u1ec1u h\u01a1n, ng\u1eafn h\u01a1n, tr\u1ef1c ti\u1ebfp h\u01a1n.<\/p>\n<\/figcaption><\/figure>\n

T\u1ea1i t\u1ecda \u0111\u00e0m chuy\u00ean \u0111\u1ec1 \u201cB\u00e1o ch\u00ed thu h\u00fat Gen Z b\u1eb1ng n\u1ed9i dung s\u00e1ng t\u1ea1o\u201d do B\u00e1o \u0110i\u1ec7n t\u1eed VietnamPlus (TTXVN) t\u1ed5 ch\u1ee9c, c\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng, nh\u00e0 b\u00e1o \u0111\u00e3 th\u1eb3ng th\u1eafn chia s\u1ebb, ph\u00e2n t\u00edch ch\u1ee7 \u0111\u1ec1 n\u00e0y. <\/p>\n

Th\u1ea1c s\u1ef9 Nguy\u1ec5n V\u0103n H\u00e0o, Vi\u1ec7n B\u00e1o ch\u00ed – Truy\u1ec1n th\u00f4ng, H\u1ecdc vi\u1ec7n B\u00e1o ch\u00ed v\u00e0 Tuy\u00ean truy\u1ec1n, cho r\u1eb1ng kh\u00e1c v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc v\u1ed1n ki\u00ean nh\u1eabn \u0111\u1ecdc b\u00e0i b\u00e1o d\u00e0i tr\u00ean gi\u1ea5y hay m\u00e0n h\u00ecnh m\u00e1y t\u00ednh, Gen Z th\u00edch video ng\u1eafn, \u1ea3nh \u0111\u1ed9ng, bi\u1ec3u c\u1ea3m meme, v\u00e0 nh\u1eefng g\u00ec \u201cb\u1eaft m\u1eaft trong 3 gi\u00e2y \u0111\u1ea7u ti\u00ean” <\/em> . H\u1ecd l\u1edbn l\u00ean trong th\u1ebf gi\u1edbi c\u1ee7a TikTok, YouTube Shorts, Instagram Reels \u2013 n\u01a1i tin t\u1ee9c kh\u00f4ng c\u00f2n l\u00e0 d\u00f2ng ch\u1eef, m\u00e0 l\u00e0 tr\u1ea3i nghi\u1ec7m \u0111a ph\u01b0\u01a1ng ti\u1ec7n. <\/p>\n

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ThS. Nguy\u1ec5n V\u0103n H\u00e0o nh\u1eadn \u0111\u1ecbnh c\u1ea7n c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb “\u0111\u01b0a tin m\u1ed9t chi\u1ec1u” sang “\u0111\u1ed1i tho\u1ea1i hai chi\u1ec1u”, ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c ti\u1ebfng n\u00f3i c\u1ee7a gi\u1edbi tr\u1ebb.<\/p>\n<\/figcaption><\/figure>\n

Do \u0111\u00f3, mu\u1ed1n Gen Z \u0111\u1ecdc b\u00e1o th\u00ec nh\u00e0 b\u00e1o c\u1ea7n ph\u1ea3i \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c n\u00f3i thay v\u00e0 kh\u00f4ng \u00e9p h\u1ecd ph\u1ea3i \u0111\u1ecdc nhi\u1ec1u. <\/p>\n

\u201cNh\u00e0 b\u00e1o c\u1ea7n hi\u1ec3u Gen Z nhi\u1ec1u h\u01a1n, vi\u1ebft nh\u01b0 \u0111ang tr\u00f2 chuy\u1ec7n v\u1edbi h\u1ecd, s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1edbi c\u00f3 ch\u1ea5t ri\u00eang, \u0111\u1ed3ng h\u00e0nh nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u00f9ng th\u1ebf h\u1ec7\u201d, <\/em> Th\u1ea1c s\u1ef9 Nguy\u1ec5n V\u0103n H\u00e0o n\u00f3i. <\/p>\n

C\u1ee5 th\u1ec3, \u00f4ng H\u00e0o cho r\u1eb1ng b\u00e1o ch\u00ed c\u00f3 th\u1ec3 d\u1ecbch ng\u00f4n ng\u1eef Gen Z sang ng\u00f4n ng\u1eef th\u00e2n thi\u1ec7n (thay v\u00ec ph\u1ea3i vi\u1ebft nghi\u00eam t\u00fac) \u0111\u1ec3 d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi Gen Z m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i t\u00ednh ch\u00ednh x\u00e1c; k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh, \u00e2m thanh, chuy\u1ec3n \u0111\u1ed9ng ch\u1ee9 kh\u00f4ng ch\u1ec9 m\u1ed7i v\u0103n b\u1ea3n. <\/p>\n

Ti\u1ebfn s\u1ef9 V\u0169 Tu\u1ea5n Anh, Tr\u01b0\u1edfng Khoa Truy\u1ec1n th\u00f4ng v\u00e0 V\u0103n h\u00f3a \u0111\u1ed1i ngo\u1ea1i, H\u1ecdc vi\u1ec7n Ngo\u1ea1i giao, cho r\u1eb1ng b\u00e1o ch\u00ed c\u1ea7n thay \u0111\u1ed5i t\u01b0 duy ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang: T\u00e1i \u0111\u1ecbnh h\u00ecnh n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n. <\/p>\n

C\u1ee5 th\u1ec3 l\u00e0 g\u1ea7n g\u0169i, \u0111a chi\u1ec1u v\u00e0 nh\u00e2n b\u1ea3n h\u01a1n, chuy\u1ec3n t\u1eeb \u201cng\u01b0\u1eddi truy\u1ec1n th\u00f4ng tin” sang \u201cng\u01b0\u1eddi ki\u1ebfn t\u1ea1o c\u1ed9ng \u0111\u1ed3ng\u201d \u0111\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1o ch\u00ed g\u1ea7n g\u0169i, th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi Gen Z. <\/p>\n

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TS. V\u0169 Tu\u1ea5n Anh nh\u1eadn \u0111\u1ecbnh c\u1ea7n t\u1ea1o c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp cho c\u00e1c sinh vi\u00ean ng\u00e0nh b\u00e1o ch\u00ed – truy\u1ec1n th\u00f4ng t\u1eeb s\u1edbm \u0111\u1ec3 \u0111\u00e1p \u1ee9ng kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t th\u1ef1c ti\u1ec5n. (\u1ea2nh: Minh S\u01a1n)<\/p>\n<\/figcaption><\/figure>\n

Ti\u1ebfn s\u1ef9 V\u0169 Tu\u1ea5n Anh cho r\u1eb1ng c\u00e1c c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o b\u00e1o ch\u00ed c\u1ea7n h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed – truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i cho sinh vi\u00ean th\u1ef1c t\u1eadp trong m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p, c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung th\u1ef1c ti\u1ec5n v\u00e0 s\u00e1ng t\u1ea1o ngay t\u1eeb nh\u1eefng n\u0103m \u0111\u1ea7u h\u1ecdc t\u1eadp. <\/p>\n

\u201cCh\u00fang t\u00f4i h\u01b0\u1edbng t\u1edbi vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng t\u01b0 duy ph\u1ea3n bi\u1ec7n, \u0111\u1ea1o \u0111\u1ee9c s\u1ed1 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u00f4ng d\u00e2n to\u00e0n c\u1ea7u, \u0111\u1ecbnh h\u01b0\u1edbng \u0111a n\u1ec1n t\u1ea3ng\u201d, <\/em> Ti\u1ebfn s\u1ef9 V\u0169 Tu\u1ea5n Anh n\u00f3i. <\/p>\n

Nh\u00e0 b\u00e1o Tr\u1ea7n Ti\u1ebfn Du\u1ea9n, T\u1ed5ng Bi\u00ean t\u1eadp B\u00e1o \u0111i\u1ec7n t\u1eed VietnamPlus, cho bi\u1ebft t\u00f2a so\u1ea1n lu\u00f4n c\u00e2n nh\u1eafc k\u1ef9 theo t\u1eebng xu h\u01b0\u1edbng, t\u1eebng nhu c\u1ea7u c\u1ee7a \u0111\u1ed9c gi\u1ea3 tr\u1ebb. <\/p>\n

“Vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung nh\u1eb1m thu h\u00fat \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 tr\u1edf th\u00e0nh y\u00eau c\u1ea7u mang t\u00ednh s\u1ed1ng c\u00f2n\u201d, <\/em> \u00f4ng Du\u1ea9n n\u00f3i. <\/p>\n

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Nh\u00e0 b\u00e1o Tr\u1ea7n Ti\u1ebfn Du\u1ea9n, T\u1ed5ng Bi\u00ean t\u1eadp B\u00e1o \u0111i\u1ec7n t\u1eed VietnamPlus. (\u1ea2nh: Minh S\u01a1n)<\/p>\n<\/figcaption><\/figure>\n

Nh\u00e0 b\u00e1o Tr\u1ea7n Ng\u1ecdc Long, Tr\u01b0\u1edfng Ph\u00f2ng Truy\u1ec1n th\u00f4ng – \u0110a ph\u01b0\u01a1ng ti\u1ec7n B\u00e1o \u0110i\u1ec7n t\u1eed VietnamPlus, nh\u1eadn \u0111\u1ecbnh: \u201cB\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o b\u00e1o c\u00e1o d\u1ef1a tr\u00ean v\u0103n b\u1ea3n. M\u1eb7c d\u00f9 m\u1ea1nh m\u1ebd, h\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c gi\u1eef ch\u00e2n s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem trong th\u1ebf gi\u1edbi \u0111\u1ea7y r\u1eaby k\u00edch th\u00edch th\u1ecb gi\u00e1c ng\u00e0y nay\u201d. <\/em><\/p>\n

T\u1eeb hi\u1ec7u qu\u1ea3 t\u1eeb nh\u1eefng \u1ea5n ph\u1ea9m b\u00e1o ch\u00ed c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c th\u1eddi gian qua, nh\u00e0 b\u00e1o Thi Uy\u00ean (B\u00e1o Nh\u00e2n D\u00e2n) cho r\u1eb1ng, GenZ l\u00e0 th\u1ebf h\u1ec7 c\u00f3 tr\u00ecnh \u0111\u1ed9 gi\u00e1o d\u1ee5c v\u00e0 ki\u1ebfn th\u1ee9c r\u1ea5t t\u1ed1t, th\u00edch h\u00e0m l\u01b0\u1ee3ng th\u00f4ng tin s\u00e2u s\u1eafc, c\u00f3 quan \u0111i\u1ec3m c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd, c\u00f3 nhu c\u1ea7u \u0111\u1ecdc n\u00e2ng cao. <\/p>\n

“Gen Z th\u00edch n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc kh\u00e1c l\u1ea1. Tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc t\u1ed1t kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i hi\u1ec7u \u1ee9ng \u1ea5n t\u01b0\u1ee3ng, m\u00e0u s\u1eafc xanh \u0111\u1ecf m\u00e0 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u00e1o ch\u00ed c\u1ea7n ph\u1ea3i mang \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3 tr\u1ebb m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb\u201d, <\/em> nh\u00e0 b\u00e1o Thi Uy\u00ean n\u00f3i. <\/p>\n

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Nh\u00e0 b\u00e1o Thi Uy\u00ean chia s\u1ebb v\u1ec1 \u1ea5n ph\u1ea9m Nh\u00e2n D\u00e2n \u0111\u1eb7c bi\u1ec7t k\u1ef7 ni\u1ec7m 70 n\u0103m chi\u1ebfn th\u1eafng \u0110i\u1ec7n Bi\u00ean Ph\u1ee7. (\u1ea2nh: Minh S\u01a1n)<\/p>\n<\/figcaption><\/figure>\n

V\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p v\u1ec1 c\u00f4ng ngh\u1ec7, \u00f4ng B\u00f9i C\u00f4ng Duy\u1ebfn, Gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m T\u00f2a so\u1ea1n h\u1ed9i t\u1ee5 ONECMS, \u0111\u01b0a ra 3 nh\u00f3m gi\u1ea3i ph\u00e1p. <\/p>\n

Th\u1ee9 nh\u1ea5t, t\u1ea1o ra gi\u00e1 tr\u1ecb: <\/strong> Cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi, h\u01b0\u1edbng d\u1eabn, gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi tr\u1ebb; \u0111\u01b0a ra ph\u00e2n t\u00edch chuy\u00ean s\u00e2u qua b\u00e0i vi\u1ebft long-form, ph\u1ecfng v\u1ea5n \u0111\u1ed9c quy\u1ec1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 Gen Z th\u1ef1c s\u1ef1 quan t\u00e2m; tr\u1edf th\u00e0nh ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng tin gi\u1ea3. <\/p>\n

Th\u1ee9 hai, b\u1eaft trend v\u00e0 t\u1ea1o trend <\/strong> , c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed cao. <\/p>\n

Th\u1ee9 ba, s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef g\u1ea7n g\u0169i: <\/strong> T\u1eeb b\u1ecf gi\u1ecdng v\u0103n “h\u00e0n l\u00e2m”, thay v\u00e0o \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng c\u00e1ch n\u00f3i chuy\u1ec7n t\u1ef1 nhi\u00ean, ch\u00e2n th\u1ef1c. <\/p>\n

Intel chu\u1ea9n b\u1ecb sa th\u1ea3i h\u01a1n 1 v\u1ea1n nh\u00e2n vi\u00ean v\u00e0 kh\u00f4ng chu c\u1ea5p g\u00f3i h\u1ed7 tr\u1ee3<\/div>\n
<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Th\u1ebf h\u1ec7 Z (Gen Z) l\u00e0 nh\u00f3m \u0111\u1ed9c gi\u1ea3 am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7, sinh ra trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. 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