{"id":9624,"date":"2025-04-21T16:12:16","date_gmt":"2025-04-21T09:12:16","guid":{"rendered":"https:\/\/phukienmattroi.com\/index.php\/2025\/04\/21\/nldo-cac-san-thuong-mai-dien-tu-noi-cung-cap-cho-ao-cho-nguoi-noi-tieng-nguoi-co-tam-anh-huong-ban-hang-va-co-huong-phan-tram-tu-doanh-thu\/"},"modified":"2025-04-21T16:12:16","modified_gmt":"2025-04-21T09:12:16","slug":"nldo-cac-san-thuong-mai-dien-tu-noi-cung-cap-cho-ao-cho-nguoi-noi-tieng-nguoi-co-tam-anh-huong-ban-hang-va-co-huong-phan-tram-tu-doanh-thu","status":"publish","type":"post","link":"https:\/\/phukienmattroi.com\/index.php\/2025\/04\/21\/nldo-cac-san-thuong-mai-dien-tu-noi-cung-cap-cho-ao-cho-nguoi-noi-tieng-nguoi-co-tam-anh-huong-ban-hang-va-co-huong-phan-tram-tu-doanh-thu\/","title":{"rendered":"(NL\u0110O) – C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u01a1i cung c\u1ea5p “ch\u1ee3 \u1ea3o” cho ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng b\u00e1n h\u00e0ng v\u00e0 c\u00f3 h\u01b0\u1edfng ph\u1ea7n tr\u0103m t\u1eeb doanh thu"},"content":{"rendered":"


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Nh\u1eefng ng\u00e0y qua, th\u00f4ng tin H\u1eb1ng Du M\u1ee5c, Quang Linh Vlogs v\u00e0 3 ng\u01b0\u1eddi kh\u00e1c b\u1ecb B\u1ed9 C\u00f4ng an kh\u1edfi t\u1ed1, b\u1eaft giam \u0111\u00e3 khi\u1ebfn d\u01b0 lu\u1eadn d\u1eady s\u00f3ng.<\/p>\n

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H\u1eb1ng Du M\u1ee5c, Quang Linh Vlogs \u0111\u00e3 b\u1ecb B\u1ed9 C\u00f4ng an kh\u1edfi t\u1ed1, b\u1eaft giam v\u00ec s\u1ea3n xu\u1ea5t h\u00e0ng gi\u1ea3 l\u00e0 th\u1ef1c ph\u1ea9m v\u00e0 l\u1eeba d\u1ed1i kh\u00e1ch h\u00e0ng<\/p>\n<\/figcaption><\/figure>\n

Tuy v\u1eady, khi xu\u1ea5t hi\u1ec7n th\u00f4ng tin nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng (KOLs) qu\u1ea3ng c\u00e1o l\u1eeba d\u1ed1i kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng gi\u1ea3\u2026 l\u1ea1i ch\u01b0a th\u1ea5y s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ean ti\u1ebfng, c\u0169ng nh\u01b0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/p>\n

Theo t\u00ecm hi\u1ec3u, nh\u1eefng phi\u00ean livestream doanh thu t\u1eeb v\u00e0i t\u1ec9 \u0111\u1ebfn tr\u0103m t\u1ec9 \u0111\u1ed3ng s\u1ebd \u0111em \u0111\u1ebfn ngu\u1ed3n thu kh\u00f4ng nh\u1ecf cho c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00e1c s\u00e0n \u0111\u1ec1u c\u00f3 ch\u00ednh s\u00e1ch thu ph\u00ed nh\u1ea5t \u0111\u1ecbnh v\u1edbi giao d\u1ecbch th\u1ef1c hi\u1ec7n h\u00e0nh c\u00f4ng ho\u1eb7c ph\u00e1t sinh. <\/p>\n

C\u1ee5 th\u1ec3, c\u00e1c lo\u1ea1i ph\u00ed c\u01a1 b\u1ea3n g\u1ed3m: Ph\u00ed c\u1ed1 \u0111\u1ecbnh, ph\u00ed thanh to\u00e1n, ph\u00ed cho c\u00e1c g\u00f3i freeship\u2026 V\u1eeba qua, m\u1ed9t s\u1ed1 s\u00e0n \u0111\u00e3 t\u0103ng ph\u00ed t\u1eeb ng\u00e0y 1-4-2025, theo \u0111\u00f3 t\u00f9y v\u00e0o t\u1eebng m\u1eb7t h\u00e0ng, t\u1ed5ng ph\u00ed ng\u01b0\u1eddi b\u00e1n ph\u1ea3i tr\u1ea3 cho c\u00e1c s\u00e0n dao \u0111\u1ed9ng t\u1eeb 6,5% – 15%. Ph\u00ed n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng. <\/p>\n

C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec1u kh\u1eb3ng \u0111\u1ecbnh vi\u1ec7c \u0111\u0103ng t\u1ea3i s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean s\u00e0n, c\u0169ng nh\u01b0 c\u00f3 \u0111\u1ed9i ng\u0169 chuy\u00ean tr\u00e1ch \u0111\u1ec3 th\u1ef1c thi c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 \u00e1p d\u1ee5ng ch\u1ebf t\u00e0i, bao g\u1ed3m: G\u1ee1 b\u1ecf s\u1ea3n ph\u1ea9m, t\u1ea1m th\u1eddi \u0111\u00ecnh ch\u1ec9 ho\u1eb7c ch\u1ea5m d\u1ee9t h\u1ee3p \u0111\u1ed3ng v\u1edbi nh\u00e0 b\u00e1n h\u00e0ng trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3. <\/p>\n

Tuy nhi\u00ean, c\u0169ng ch\u00ednh c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 n\u01a1i “h\u1ed3i sinh”, “t\u1ea9y tr\u1eafng” cho c\u00e1c “chi\u1ebfn th\u1ea7n”. Trong n\u0103m 2024 v\u1eeba qua, m\u1ed9t “chi\u1ebfn th\u1ea7n” livestream b\u1ecb c\u01a1 quan ch\u1ee9c n\u0103ng ki\u1ec3m tra kho h\u00e0ng v\u00e0 ph\u00e1t hi\u1ec7n nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c. Sau \u0111\u00f3, “chi\u1ebfn th\u1ea7n” n\u00e0y v\u1eabn ti\u1ebfp t\u1ee5c livestream th\u01b0\u1eddng xuy\u00ean tr\u00ean c\u00e1c ch\u1ee3 online. <\/p>\n

TS \u0110\u00e0o C\u1ea9m Th\u1ee7y, Ch\u1ee7 nhi\u1ec7m B\u1ed9 m\u00f4n Marketing – Vi\u1ec7n Qu\u1ea3n tr\u1ecb Kinh doanh – Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf (\u0110HQG H\u00e0 N\u1ed9i), nh\u1ea5n m\u1ea1nh s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n c\u00f3 quy ch\u1ebf ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a th\u00f4ng qua b\u1ed9 l\u1ecdc.<\/p>\n

N\u1ebfu l\u1ef1c l\u01b0\u1ee3ng ch\u1ee9c n\u0103ng v\u00e0o cu\u1ed9c ph\u1ea3i kh\u00f3a ngay t\u00e0i kho\u1ea3n vi ph\u1ea1m, tr\u00e1nh t\u00ecnh tr\u1ea1ng sau khi b\u1ecb x\u1eed ph\u1ea1t h\u00e0nh ch\u00ednh l\u1ea1i “t\u1ea9y tr\u1eafng” v\u00e0 quay tr\u1edf l\u1ea1i b\u00e1n s\u1ea3n ph\u1ea9m. <\/p>\n

Ch\u1ee3 truy\u1ec1n th\u1ed1ng, si\u00eau th\u1ecb \u0111\u1ec1u ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m li\u00ean \u0111\u1edbi v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a. <\/p>\n

Do v\u1eady, c\u00e1c ch\u1ee3 online c\u0169ng c\u1ea7n ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m n\u1ebfu ng\u01b0\u1eddi b\u00e1n tr\u00ean s\u00e0n vi ph\u1ea1m, thay v\u00ec ch\u1ecdn c\u00e1ch im l\u1eb7ng. <\/p>\n

“V\u1eeba qua, ch\u00fang ta n\u00f3i nhi\u1ec1u v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ee7a KOL nh\u01b0ng \u00edt th\u1ea5y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vai tr\u00f2 c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed” – TS \u0110\u00e0o C\u1ea9m Th\u1ee7y nh\u1ea5n m\u1ea1nh.\u00a0<\/p>\n

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Nh\u1eefng ng\u00e0y qua, th\u00f4ng tin H\u1eb1ng Du M\u1ee5c, Quang Linh Vlogs v\u00e0 3 ng\u01b0\u1eddi kh\u00e1c b\u1ecb B\u1ed9 C\u00f4ng an kh\u1edfi t\u1ed1, b\u1eaft giam \u0111\u00e3 khi\u1ebfn d\u01b0 lu\u1eadn d\u1eady s\u00f3ng. H\u1eb1ng<\/p>\n","protected":false},"author":1,"featured_media":9625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[],"class_list":["post-9624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"yoast_head":"\n(NL\u0110O) - C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u01a1i cung c\u1ea5p "ch\u1ee3 \u1ea3o" cho ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng b\u00e1n h\u00e0ng v\u00e0 c\u00f3 h\u01b0\u1edfng ph\u1ea7n tr\u0103m t\u1eeb doanh thu - Ph\u1ee5 Ki\u1ec7n M\u1eb7t Tr\u1eddi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phukienmattroi.com\/index.php\/2025\/04\/21\/nldo-cac-san-thuong-mai-dien-tu-noi-cung-cap-cho-ao-cho-nguoi-noi-tieng-nguoi-co-tam-anh-huong-ban-hang-va-co-huong-phan-tram-tu-doanh-thu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(NL\u0110O) - C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u01a1i cung c\u1ea5p "ch\u1ee3 \u1ea3o" cho ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng b\u00e1n h\u00e0ng v\u00e0 c\u00f3 h\u01b0\u1edfng ph\u1ea7n tr\u0103m t\u1eeb doanh thu\" \/>\n<meta property=\"og:description\" content=\"Nh\u1eefng ng\u00e0y qua, th\u00f4ng tin H\u1eb1ng Du M\u1ee5c, Quang Linh Vlogs v\u00e0 3 ng\u01b0\u1eddi kh\u00e1c b\u1ecb B\u1ed9 C\u00f4ng an kh\u1edfi t\u1ed1, b\u1eaft giam \u0111\u00e3 khi\u1ebfn d\u01b0 lu\u1eadn d\u1eady s\u00f3ng. 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