{"id":9011,"date":"2024-11-26T14:39:43","date_gmt":"2024-11-26T07:39:43","guid":{"rendered":"https:\/\/phukienmattroi.com\/index.php\/2024\/11\/26\/nguoi-dung-internet-bat-binh-truoc-nhung-quang-cao-cua-coca-cola-tuy-nhien-thuong-hieu-nay-van-giu-nguyen-lap-truong\/"},"modified":"2024-11-26T14:39:43","modified_gmt":"2024-11-26T07:39:43","slug":"nguoi-dung-internet-bat-binh-truoc-nhung-quang-cao-cua-coca-cola-tuy-nhien-thuong-hieu-nay-van-giu-nguyen-lap-truong","status":"publish","type":"post","link":"https:\/\/phukienmattroi.com\/index.php\/2024\/11\/26\/nguoi-dung-internet-bat-binh-truoc-nhung-quang-cao-cua-coca-cola-tuy-nhien-thuong-hieu-nay-van-giu-nguyen-lap-truong\/","title":{"rendered":"Ng\u01b0\u1eddi d\u00f9ng internet b\u1ea5t b\u00ecnh tr\u01b0\u1edbc nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ee7a Coca-Cola, tuy nhi\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1eabn gi\u1eef nguy\u00ean l\u1eadp tr\u01b0\u1eddng."},"content":{"rendered":"


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\u0110\u1ebfn h\u1eb9n l\u1ea1i l\u00ean, Coca-Cola lu\u00f4n qu\u1ea3ng b\u00e1 r\u1ea7m r\u1ed9 v\u00e0o d\u1ecbp c\u1eadn Gi\u00e1ng sinh. Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u00e3ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi lu\u00f4n nh\u1eafm t\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u01b0\u01a1i \u0111\u1eb9p, \u0111\u1eadm t\u00ednh “m\u00e0u nhi\u1ec7m”, c\u1ee7a s\u1ef1 qu\u00e2y qu\u1ea7n v\u00e0 c\u1ee7a gia \u0111\u00ecnh \u0111\u1ea7m \u1ea5m.<\/p>\n

Tuy nhi\u00ean, Coca-Cola \u0111ang b\u1ecb ch\u1ec9 tr\u00edch d\u1eef d\u1ed9i trong m\u00f9a Gi\u00e1ng sinh n\u0103m nay, v\u00ec s\u1eed d\u1ee5ng AI \u0111\u1ec3 s\u1ea3n xu\u1ea5t lo\u1ea1t video qu\u1ea3ng c\u00e1o. <\/p>\n

C\u1ee5 th\u1ec3, qu\u1ea3ng c\u00e1o m\u1edbi \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean k\u00eanh YouTube c\u1ee7a Coca-Cola nh\u1eafc l\u1ea1i m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a h\u1ecd. C\u00f3 t\u1ef1a \u0111\u1ec1 “Holidays Are Coming – Ng\u00e0y l\u1ec5 \u0111ang t\u1edbi”, \u0111o\u1ea1n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng n\u0103m 1995 khi\u1ebfn Coca-Cola g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi s\u1ed1 \u0111\u00f4ng h\u1ed9 gia \u0111\u00ecnh M\u1ef9, \u0111\u01b0a Coca-Cola l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n

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Qu\u1ea3ng c\u00e1o Coca-Cola tr\u1ee9 danh c\u1ee7a n\u0103m 1995 – Video: Coca-Cola.<\/p>\n<\/div>\n<\/div>\n

Lo\u1ea1t video m\u1edbi \u0111\u0103ng t\u1ea3i s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u00e1i hi\u1ec7n l\u1ea1i qu\u1ea3ng c\u00e1o n\u0103m x\u01b0a. V\u1eabn l\u00e0 chi\u1ebfc xe m\u00e0u \u0111\u1ecf r\u1ef1c s\u00e1ng \u0111\u00e8n ch\u1ea1y qua c\u00e1c con \u0111\u01b0\u1eddng, tuy\u1ebfn ph\u1ed1, v\u1eabn l\u00e0 h\u00ecnh \u1ea3nh ng\u01b0\u1eddi d\u00e2n h\u1ed3 h\u1edfi nh\u00ecn \u0111o\u00e0n xe ch\u1ea1y ngang, nh\u01b0ng qu\u1ea3ng c\u00e1o l\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ho\u00e0n to\u00e0n b\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n

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Qu\u1ea3ng c\u00e1o AI m\u1edbi c\u1ee7a Coca-Cola – Video: Coca-Cola.<\/p>\n<\/div>\n<\/div>\n

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Qu\u1ea3ng c\u00e1o AI m\u1edbi c\u1ee7a Coca-Cola l\u00e0 m\u1ed9t c\u00e1ch tri \u00e2n s\u1ea3n ph\u1ea9m c\u1ee7a n\u0103m 1995 – Video: Coca-Cola.<\/p>\n<\/div>\n<\/div>\n

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Santa t\u1edbi b\u1ea5t ng\u1edd – qu\u1ea3ng c\u00e1o Coca-Cola t\u1ea1o b\u1edfi AI – Video: Coca-Cola.<\/p>\n<\/div>\n<\/div>\n

Theo th\u00f4ng tin \u0111\u0103ng t\u1ea3i b\u1edfi Dani Di Placido tr\u00ean t\u1ea1p ch\u00ed Forbes, Coca-Cola \u0111\u00e3 thu\u00ea 3 studio s\u1ea3n xu\u1ea5t video AI, l\u00e0 Secret Level, Silverside AI v\u00e0 Wildcard. \u0110\u01b0\u1ee3c bi\u1ebft, c\u00e1c m\u00f4 h\u00ecnh t\u1ea1o sinh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 Leonardo, Luma v\u00e0 Runway; \u0111\u1ebfn g\u1ea7n cu\u1ed1i kh\u00e2u s\u1ea3n xu\u1ea5t, m\u1ed9t m\u00f4 h\u00ecnh m\u1edbi c\u00f3 t\u00ean l\u00e0 Kling m\u1edbi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng.<\/p>\n

Nh\u1eadn \u0111\u1ecbnh c\u1ee7a s\u1ed1 \u0111\u00f4ng<\/b><\/p>\n

\u0110\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o \u0111\u1ec1u kh\u00f4ng h\u00e0i l\u00f2ng. Ph\u1ea7n l\u1edbn \u0111\u00e1nh gi\u00e1 nh\u1eefng c\u1ea3nh quay n\u00e0y tr\u00f4i qu\u00e1 nhanh, ng\u01b0\u1eddi xem c\u00f2n kh\u00f4ng k\u1ecbp hi\u1ec3u chuy\u1ec7n g\u00ec x\u1ea3y ra. H\u01a1n h\u1ebft, kh\u00f4ng c\u00f3 nhi\u1ec1u c\u1ea3nh chi\u1ebfu ng\u01b0\u1eddi b\u1edfi l\u1ebd nh\u1eefng h\u00ecnh nh\u00e2n t\u1ea1o ra b\u1edfi AI c\u00f3 th\u1ec3 t\u1ea1o ra cho ng\u01b0\u1eddi xem c\u1ea3m gi\u00e1c k\u1ef3 l\u1ea1, v\u00f4 th\u1ef1c.<\/p>\n

Ch\u01b0a h\u1ebft, m\u1ed9t s\u1ed1 \u0111\u00e1nh gi\u00e1 kh\u00e1c cho r\u1eb1ng vi\u1ec7c b\u00e1nh xe kh\u00f4ng l\u0103n m\u00e0 nh\u01b0 tr\u01b0\u1ee3t tr\u00ean \u0111\u01b0\u1eddng, hay t\u1ef7 l\u1ec7 b\u1ea5t c\u00e2n x\u1ee9ng gi\u1eefa xe v\u00e0 ng\u01b0\u1eddi khi\u1ebfn cho video kh\u00f4ng ch\u00fat ch\u00e2n th\u1ef1c. Ng\u01b0\u1eddi xem nh\u1eadn \u0111\u1ecbnh qu\u1ea3ng c\u00e1o v\u1eeba ph\u1ea3n c\u1ea3m v\u00ec thi\u1ebfu th\u1ef1c t\u1ebf, l\u1ea1i v\u1eeba l\u00e0m x\u1ea5u \u0111i h\u00ecnh \u1ea3nh c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng c\u1ee7a n\u0103m 1995.<\/p>\n

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\"Coca-Cola<\/div>
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S\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa l\u01b0\u1ee3ng “Like” v\u00e0 “Dislike” tr\u00ean c\u00e1c video qu\u1ea3ng c\u00e1o Coca-Cola l\u00e0m b\u1eb1ng AI – \u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh.<\/p>\n<\/figcaption><\/figure>\n

Alex Hirsch, nh\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ee9ng sau series ho\u1ea1t h\u00ecnh Gravity Falls \u0111\u00ecnh \u0111\u00e1m tr\u00ean Disney, b\u00f4ng \u0111\u00f9a r\u1eb1ng “Coca-Cola c\u00f3 m\u00e0u \u0111\u1ecf b\u1edfi v\u00ec \u0111\u00f3 l\u00e0 m\u00e1u c\u1ee7a ngh\u1ec7 s\u0129 m\u1ea5t vi\u1ec7c!<\/i>“. M\u1ed9t s\u1ed1 ngh\u1ec7 s\u0129, nh\u00e0 s\u00e1ng t\u1ea1o kh\u00e1c \u0111\u1ed3ng thu\u1eadn v\u1edbi quan \u0111i\u1ec3m b\u00e0i tr\u1eeb AI, cho r\u1eb1ng c\u00f4ng ngh\u1ec7 m\u1edbi t\u1eadn d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m s\u1eb5n c\u00f3 \u0111\u1ec3 t\u1ed5ng h\u1ee3p n\u00ean m\u1ed9t th\u1ee9 m\u1edbi, v\u00e0 \u0111\u00f3 kh\u00f4ng ph\u1ea3i s\u00e1ng t\u1ea1o.<\/p>\n

Ph\u1ea3n \u1ee9ng c\u1ee7a Coca-Cola<\/b><\/p>\n

Tuy nhi\u00ean, Coca-Cola gi\u1eef v\u1eefng l\u1eadp tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. Trong m\u1ed9t tuy\u00ean b\u1ed1 ch\u00ednh th\u1ee9c, ph\u00e1t ng\u00f4n vi\u00ean c\u1ee7a Coca-Cola kh\u1eb3ng \u0111\u1ecbnh:<\/p>\n

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“C\u00f4ng ty Coca-Cola \u0111\u00e3 c\u00f3 m\u1ed9t l\u1ecbch s\u1eed l\u00e2u d\u00e0i trong vi\u1ec7c t\u00e1i hi\u1ec7n ph\u00e9p m\u00e0u c\u1ee7a k\u1ef3 ngh\u1ec9 l\u1ec5 th\u00f4ng qua n\u1ed9i dung, phim \u1ea3nh, s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng trong nhi\u1ec1u th\u1eadp k\u1ef7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Ch\u00fang t\u00f4i lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1c nhau. N\u0103m nay, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c b\u1ed9 phim th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c nh\u00e0 k\u1ec3 chuy\u1ec7n t\u00e0i n\u0103ng v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a AI s\u00e1ng t\u1ea1o. Coca-Cola s\u1ebd lu\u00f4n cam k\u1ebft t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t \u1edf giao \u0111i\u1ec3m gi\u1eefa s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7”.<\/p>\n<\/div>\n<\/div>\n

Th\u1ef1c t\u1ebf, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u1ea7n \u0111\u1ea7u ti\u00ean Coca-Cola \u1ee9ng d\u1ee5ng AI trong qu\u1ea3ng c\u00e1o. N\u0103m ngo\u00e1i, Coca-Cola \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi OpenAI v\u00e0 cho ra video ng\u1eafn c\u00f3 t\u1ef1a \u0111\u1ec1 “Masterpiece – Ki\u1ec7t t\u00e1c”, v\u00e0 \u0111\u00e3 nh\u1eadn v\u1ec1 nhi\u1ec1u l\u1eddi t\u00e1n d\u01b0\u01a1ng v\u1ec1 c\u1ea3 n\u1ed9i dung truy\u1ec1n t\u1ea3i l\u1eabn k\u1ef9 x\u1ea3o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng.<\/p>\n

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Coca-Cola k\u1ebft h\u1ee3p v\u1edbi OpenAI \u0111\u1ec3 cho ra qu\u1ea3ng c\u00e1o mang t\u00ean Ki\u1ec7t t\u00e1c – Video: Coca-Cola.<\/p>\n<\/div>\n<\/div>\n

Neeraj Arora, Ch\u1ee7 t\u1ecbch nghi\u00ean c\u1ee9u v\u00e0 gi\u00e1o d\u1ee5c marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Wisconsin-Madison, cho r\u1eb1ng l\u00fd do khi\u1ebfn Coca-Cola \u0111\u1ed1i m\u1eb7t v\u1edbi ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i l\u00e0 do nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi Gi\u00e1ng sinh l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty, trong khi \u0111\u00f3 vi\u1ec7c AI xu\u1ea5t hi\u1ec7n s\u1ebd khi\u1ebfn m\u1ed1i quan h\u1ec7 n\u00e0y b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/p>\n

“K\u1ef3 ngh\u1ec9 l\u1ec5 l\u00e0 kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 k\u1ebft n\u1ed1i, th\u1eddi gian cho c\u1ed9ng \u0111\u1ed3ng, th\u1eddi gian \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi gia \u0111\u00ecnh<\/i>“, chuy\u00ean gia Arora n\u00f3i. “Nh\u01b0ng th\u00eam AI v\u00e0o s\u1ebd khi\u1ebfn n\u00f3 tr\u1edf n\u00ean kh\u00f4ng ph\u00f9 h\u1ee3p, kh\u00f4ng kh\u1edbp v\u1edbi tinh th\u1ea7n c\u1ee7a k\u1ef3 ngh\u1ec9, v\u00e0 \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, c\u0169ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi Coca-Cola, v\u00e0 \u00fd ngh\u0129a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/i>“.<\/p>\n

Tim DeStefano, gi\u00e1o s\u01b0 nghi\u00ean c\u1ee9u t\u1ea1i Tr\u01b0\u1eddng Kinh doanh McDonough c\u1ee7a \u0110\u1ea1i h\u1ecdc Georgetown, n\u00f3i v\u1edbi NBC News r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed t\u1ea1o qu\u1ea3ng c\u00e1o. \u00d4ng b\u1ed5 sung r\u1eb1ng khi c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng c\u1ea3i thi\u1ec7n, \u00f4ng tin r\u1eb1ng ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd ch\u1ea5p nh\u1eadn n\u00f3.<\/p>\n

“Ph\u1ea7n l\u1edbn th\u1eddi gian, khi ch\u00fang ta ch\u1ee9ng ki\u1ebfn s\u1ef1 tri\u1ec3n khai c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, ch\u00fang ta s\u1ebd th\u1ea5y s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t lo\u1ea1t c\u00f4ng vi\u1ec7c m\u1edbi ch\u01b0a t\u1eebng c\u00f3 tr\u01b0\u1edbc \u0111\u00e2y<\/i>“, DeStefano n\u00f3i, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng lo ng\u1ea1i v\u1ec1 c\u00e1ch AI \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. <\/p>\n

“M\u1eb7c d\u00f9 v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 ho\u00e0i nghi v\u00e0 s\u1ef1 mi\u1ec5n c\u01b0\u1ee1ng t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c ch\u1ea5p nh\u1eadn c\u00e1c qu\u1ea3ng c\u00e1o ki\u1ec3u n\u00e0y, t\u00f4i ngh\u0129 r\u1eb1ng l\u1ee3i \u00edch c\u1ee7a n\u00f3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n, v\u00e0 t\u00f4i tin r\u1eb1ng c\u00e1c c\u00f4ng ty s\u1ebd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u00f3 trong t\u01b0\u01a1ng lai<\/i>“.<\/p>\n

N\u00f3ng: Coca Cola, Pepsi c\u00f3 nguy c\u01a1 ph\u1ea3i thay \u0111\u1ed5i c\u00f4ng th\u1ee9c \u0111\u1ed3 u\u1ed1ng v\u00ec 1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a WHO<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ebfn h\u1eb9n l\u1ea1i l\u00ean, Coca-Cola lu\u00f4n qu\u1ea3ng b\u00e1 r\u1ea7m r\u1ed9 v\u00e0o d\u1ecbp c\u1eadn Gi\u00e1ng sinh. 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