{"id":6872,"date":"2024-08-26T16:16:18","date_gmt":"2024-08-26T09:16:18","guid":{"rendered":"https:\/\/phukienmattroi.com\/index.php\/2024\/08\/26\/dang-sau-cac-phien-livestream-ban-ga-gay-chu-y-cua-kfc-voi-thoi-gian-ship-hoa-toc-va-phi-giao-hang-re-bat-ngo-la-nhung-chien-luoc-san-pham-bai-ban-giup-ty-le-doanh-thu-tren-chi-phi-quang-cao-ta\/"},"modified":"2024-08-26T16:16:18","modified_gmt":"2024-08-26T09:16:18","slug":"dang-sau-cac-phien-livestream-ban-ga-gay-chu-y-cua-kfc-voi-thoi-gian-ship-hoa-toc-va-phi-giao-hang-re-bat-ngo-la-nhung-chien-luoc-san-pham-bai-ban-giup-ty-le-doanh-thu-tren-chi-phi-quang-cao-ta","status":"publish","type":"post","link":"https:\/\/phukienmattroi.com\/index.php\/2024\/08\/26\/dang-sau-cac-phien-livestream-ban-ga-gay-chu-y-cua-kfc-voi-thoi-gian-ship-hoa-toc-va-phi-giao-hang-re-bat-ngo-la-nhung-chien-luoc-san-pham-bai-ban-giup-ty-le-doanh-thu-tren-chi-phi-quang-cao-ta\/","title":{"rendered":"\u0110\u1eb1ng sau c\u00e1c phi\u00ean livestream b\u00e1n g\u00e0 g\u00e2y ch\u00fa \u00fd c\u1ee7a KFC, v\u1edbi th\u1eddi gian ship “h\u1ecfa t\u1ed1c” v\u00e0 ph\u00ed giao h\u00e0ng “r\u1ebb b\u1ea5t ng\u1edd”, l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m b\u00e0i b\u1ea3n, gi\u00fap t\u1ef7 l\u1ec7 doanh thu tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng t\u1edbi h\u01a1n 10 l\u1ea7n."},"content":{"rendered":"


\n<\/p>\n

\n
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\"KFC<\/div>
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H\u00ecnh \u1ea3nh trong video qu\u1ea3ng b\u00e1 phi\u00ean livestream tr\u00ean TikTok Shop c\u1ee7a KFC Vi\u1ec7t Nam.<\/p>\n<\/figcaption><\/figure>\n

“N\u1eb1m l\u01b0\u1edbt TikTok” c\u0169ng c\u00f3 th\u1ec3 mua g\u00e0 KFC, nh\u1eadn h\u00e0ng trong 1 gi\u1edd<\/font><\/b><\/h3>\n

H\u00f4m 13\/6, KFC Vi\u1ec7t Nam tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean trong ng\u00e0nh nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh tham gia livestream b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng TikTok. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 v\u1eeba \u0111\u1eb7t m\u00f3n tr\u00ean livestream v\u1eeba t\u01b0\u01a1ng t\u00e1c, gi\u1ea3i tr\u00ed v\u00e0 nh\u1eadn \u0111\u1ed3 \u0103n trong 1 gi\u1edd, v\u1edbi ph\u00ed giao h\u00e0ng ch\u1ec9 10.000 \u0111\u1ed3ng.<\/p>\n

Livestream di\u1ec5n ra v\u00e0o khung gi\u1edd tr\u01b0a v\u00e0 chi\u1ec1u t\u1ed1i, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u d\u00f9ng b\u1eefa \u0103n c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ef1c \u0111\u01a1n \u0111a d\u1ea1ng, v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu “\u0111\u1eb7c s\u1ea3n” c\u1ee7a TikTok l\u00e0 h\u00e0ng lo\u1ea1t m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat c\u00e1c th\u1ef1c kh\u00e1ch “ch\u1ed1t \u0111\u01a1n”. <\/p>\n

Theo \u0111\u1ea1i di\u1ec7n c\u1ee7a KFC, b\u00e1n h\u00e0ng qua k\u00eanh online t\u1ea1o ra s\u1ef1 tr\u1ef1c quan, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 h\u00ecnh dung v\u00e0 l\u1ef1a ch\u1ecdn m\u00f3n \u0103n \u01b0ng \u00fd, kh\u00e2u giao h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u1ec9 trong th\u1eddi gian ng\u1eafn<\/p>\n

“\u0110\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ebfn m\u1edbi trong xu h\u01b0\u1edbng t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 KFC mu\u1ed1n mang \u0111\u1ebfn cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. T\u1eeb nay, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u00f3n g\u00e0 r\u00e1n KFC kh\u00f4ng ch\u1ec9 t\u1ea1i h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng, m\u00e0 c\u00f2n th\u00f4ng qua livestream tr\u00ean n\u1ec1n t\u1ea3ng TikTok \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c<\/i>“, ph\u00eda KFC Vi\u1ec7t Nam cho hay.<\/p>\n

Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u do TikTok u\u1ef7 quy\u1ec1n Kantar th\u1ef1c hi\u1ec7n v\u00e0o \u0111\u1ea7u n\u0103m 2024, 81% ng\u01b0\u1eddi mua h\u00e0ng t\u1ea1i Vi\u1ec7t Nam cho bi\u1ebft h\u1ecd c\u00f3 xu h\u01b0\u1edbng th\u01b0\u1eddng xuy\u00ean mua s\u1eafm tr\u00ean TikTok Shop. L\u00fd do k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng TikTok “ch\u1ed1t \u0111\u01a1n” l\u00e0 v\u1eeba \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c n\u1ed9i dung gi\u1ea3i tr\u00ed, v\u1eeba c\u00f3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm d\u1ec5 d\u00e0ng, li\u1ec1n m\u1ea1ch.<\/p>\n

B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 c\u1ee7a Metric c\u0169ng ch\u1ee9ng minh s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a TikTok Shop, khi \u0111\u00e2y l\u00e0 s\u00e0n TM\u0110T duy nh\u1ea5t c\u00f3 doanh s\u1ed1 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng so v\u1edbi 6 th\u00e1ng cu\u1ed1i n\u0103m 2023, \u1edf m\u1ee9c 24,49%. X\u00e9t v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng so v\u1edbi 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2023, TikTok Shop c\u0169ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c s\u00e0n, l\u1ea7n l\u01b0\u1ee3t \u1edf m\u1ee9c 150,54% v\u00e0 242,15%.<\/p>\n

M\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi s\u1eafp b\u1eaft \u0111\u1ea7u?<\/font><\/b><\/h3>\n

Vi\u1ec7c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh l\u1edbn m\u1ea1nh nh\u01b0 KFC c\u0169ng b\u1eaft \u0111\u1ea7u gia nh\u1eadp “cu\u1ed9c \u0111ua livestream” tr\u00ean TikTok d\u01b0\u1eddng nh\u01b0 cho th\u1ea5y “chi\u1ebfn \u0111\u1ecba” n\u00e0y v\u1eabn c\u00f2n v\u00f4 v\u00e0n ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00e1c nh\u00e3n h\u00e0ng khai th\u00e1c. <\/p>\n

T\u1ea1i s\u1ef1 ki\u1ec7n Vi\u1ec7t Nam Mega Sales 2024 do TikTok t\u1ed5 ch\u1ee9c m\u1edbi \u0111\u00e2y, \u00f4ng Stephen Nguy\u1ec5n, Co-founder & CGO Byte Media \u2013 \u0111\u01a1n v\u1ecb ph\u1ee5 tr\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch cho KFC Vi\u1ec7t Nam \u2013 ti\u1ebft l\u1ed9 r\u1eb1ng \u0111\u1eb1ng sau nh\u1eefng phi\u00ean livestream thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o ch\u00fa \u00fd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng.<\/p>\n

“N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m t\u1ed1t, ch\u00fang ta s\u1ebd c\u00f3 t\u1edbi 60-70% c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/i>“, \u00f4ng Stephen nh\u1ea5n m\u1ea1nh.<\/p>\n

\n
\"KFC<\/div>
\n

\u00d4ng Stephen Nguy\u1ec5n, Co-founder & CGO Byte Media.<\/p>\n<\/figcaption><\/figure>\n

Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a KFC, \u00f4ng Stephen cho bi\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c chia l\u00e0m nhi\u1ec1u nh\u00f3m. Tr\u01b0\u1edbc h\u1ebft l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb th\u1ea5p, d\u1ec5 mua, qu\u00e1 tr\u00ecnh mua nhanh nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 “\u0111\u1ea9y s\u1ed1”. <\/p>\n

“Trung b\u00ecnh c\u1ee9 10 ph\u00fat ch\u00fang ta ph\u1ea3i b\u1eb1ng m\u1ecdi gi\u00e1 \u0111\u1ea9y m\u1ed9t con s\u1ed1 nh\u1ea5t \u0111\u1ecbnh v\u1ec1 doanh s\u1ed1, n\u1ebfu kh\u00f4ng s\u1ebd kh\u00f4ng c\u00f3 organic traffic (l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean). Sau \u0111\u00f3 ch\u00fang ta m\u1edbi \u0111i \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ea1o ra doanh s\u1ed1 v\u00e0 bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn.<\/i><\/p>\n

\u0110\u1ed1i v\u1edbi KFC, nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ea7n g\u00e0 – combo 6 mi\u1ebfng, 10 mi\u1ebfng g\u00e0 – l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m k\u00e9o s\u1ed1. C\u1ee9 \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y l\u00ean flash sale th\u00ec ngay l\u1eadp t\u1ee9c doanh s\u1ed1 ch\u1ea1y r\u1ea5t nhanh<\/i>“, \u00f4ng Stephen ph\u00e2n t\u00edch.<\/p>\n

Chuy\u00ean gia n\u00e0y cho bi\u1ebft th\u00eam r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1t l\u00e0 nh\u1eefng m\u00f3n kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn nhi\u1ec1u v\u00e0 mu\u1ed1n th\u1eed. V\u00ed d\u1ee5 nh\u01b0 KFC t\u1ea1o ra nh\u1eefng combo kh\u00e1c nhau v\u00e0o bu\u1ed5i tr\u01b0a, bu\u1ed5i t\u1ed1i, bu\u1ed5i chi\u1ec1u, th\u1ee9 7 v\u00e0 ch\u1ee7 nh\u1eadt.<\/p>\n

“\u0110i\u1ec1u n\u00e0y khi\u1ebfn ng\u01b0\u1eddi mua ngh\u0129 r\u1eb1ng h\u00ecnh nh\u01b0 combo n\u00e0y c\u1ee9 \u0111\u00fang khung gi\u1edd \u0111\u00f3 m\u1edbi c\u00f3. H\u1ecd s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c \u0111\u00e2y ch\u1eafc l\u00e0 m\u00f3n h\u1eddi v\u00e0 ngon. \u0110\u00fang l\u00e0 v\u1eady, v\u00e0 s\u1ef1 th\u1eadt \u0111\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n. Y\u1ebfu t\u1ed1 quan tr\u1ecdng n\u1eefa l\u00e0 th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi mua nhanh h\u01a1n. <\/i><\/p>\n

Sau 4 phi\u00ean livestream c\u1ee7a KFC, ROAS (t\u1ef7 l\u1ec7 doanh thu tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o) \u0111\u00e3 t\u0103ng t\u1eeb 400% l\u00ean h\u01a1n 1.000% so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. T\u00f4i c\u0169ng kh\u00f4ng ngh\u0129 con s\u1ed1 s\u1ebd t\u0103ng \u0111\u1ebfn m\u1ee9c \u0111\u00f3<\/i><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh r\u1ea5t m\u1edbi, hy v\u1ecdng s\u1eafp t\u1edbi s\u1ebd c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u1ed3 \u0103n nhanh gia nh\u1eadp. T\u00f4i tin \u0111i\u1ec1u n\u00e0y s\u1ebd m\u1edf ra m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi<\/i>“, \u00f4ng Stephen k\u1ebft lu\u1eadn.<\/p>\n

\u0110\u00f4ng Nam \u00c1 \u0111ang ch\u1ed1ng l\u1ea1i Shopee, Lazada, TikTok Shop v\u00e0 BYD: T\u1ed9i \u0111\u1ed3 khi\u1ebfn h\u00e0ng ngh\u00ecn nh\u00e0 m\u00e1y \u0111\u00f3ng c\u1eeda, h\u00e0ng ch\u1ee5c ngh\u00ecn lao \u0111\u1ed9ng m\u1ea5t vi\u1ec7c v\u00e0 v\u00f4 s\u1ed1 c\u1eeda h\u00e0ng ph\u00e1 s\u1ea3n<\/div>\n
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H\u00ecnh \u1ea3nh trong video qu\u1ea3ng b\u00e1 phi\u00ean livestream tr\u00ean TikTok Shop c\u1ee7a KFC Vi\u1ec7t Nam. “N\u1eb1m l\u01b0\u1edbt TikTok” c\u0169ng c\u00f3 th\u1ec3 mua g\u00e0 KFC, nh\u1eadn h\u00e0ng trong 1 gi\u1edd H\u00f4m<\/p>\n","protected":false},"author":1,"featured_media":6873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"yoast_head":"\n\u0110\u1eb1ng sau c\u00e1c phi\u00ean livestream b\u00e1n g\u00e0 g\u00e2y ch\u00fa \u00fd c\u1ee7a KFC, v\u1edbi th\u1eddi gian ship "h\u1ecfa t\u1ed1c" v\u00e0 ph\u00ed giao h\u00e0ng "r\u1ebb b\u1ea5t ng\u1edd", l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m b\u00e0i b\u1ea3n, gi\u00fap t\u1ef7 l\u1ec7 doanh thu tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng t\u1edbi h\u01a1n 10 l\u1ea7n. - Ph\u1ee5 Ki\u1ec7n M\u1eb7t Tr\u1eddi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phukienmattroi.com\/index.php\/2024\/08\/26\/dang-sau-cac-phien-livestream-ban-ga-gay-chu-y-cua-kfc-voi-thoi-gian-ship-hoa-toc-va-phi-giao-hang-re-bat-ngo-la-nhung-chien-luoc-san-pham-bai-ban-giup-ty-le-doanh-thu-tren-chi-phi-quang-cao-ta\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1eb1ng sau c\u00e1c phi\u00ean livestream b\u00e1n g\u00e0 g\u00e2y ch\u00fa \u00fd c\u1ee7a KFC, v\u1edbi th\u1eddi gian ship "h\u1ecfa t\u1ed1c" v\u00e0 ph\u00ed giao h\u00e0ng "r\u1ebb b\u1ea5t ng\u1edd", l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m b\u00e0i b\u1ea3n, gi\u00fap t\u1ef7 l\u1ec7 doanh 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