<\/div>\n
Nh\u1eefng banner y\u00eau c\u1ea7u ch\u1ea5p thu\u1eadn cookie xu\u1ea5t hi\u1ec7n tr\u00e0n lan tr\u00ean internet trong v\u00e0i n\u0103m qua v\u1ed1n \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c ti\u00eau trao cho ng\u01b0\u1eddi d\u00f9ng quy\u1ec1n t\u1eeb ch\u1ed1i c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i qu\u1ea3ng c\u00e1o. Nh\u01b0ng m\u1ed9t b\u00e1o c\u00e1o ki\u1ec3m to\u00e1n m\u1edbi \u0111\u00e2y t\u1ea1i California l\u1ea1i cho th\u1ea5y th\u1ef1c t\u1ebf ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c: ngay c\u1ea3 khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 b\u1ea5m \u201ct\u1eeb ch\u1ed1i\u201d, nhi\u1ec1u c\u00f4ng ty qu\u1ea3ng c\u00e1o l\u1edbn v\u1eabn ti\u1ebfp t\u1ee5c thu th\u1eadp d\u1eef li\u1ec7u nh\u01b0 ch\u01b0a t\u1eebng c\u00f3 g\u00ec x\u1ea3y ra. <\/p>\n
Theo b\u00e1o c\u00e1o t\u1eeb webXray, c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u v\u1eabn duy tr\u00ec vi\u1ec7c c\u00e0i cookie theo d\u00f5i tr\u00ean nhi\u1ec1u website d\u00f9 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 g\u1eedi t\u00edn hi\u1ec7u kh\u00f4ng \u0111\u1ed3ng \u00fd. Nh\u1eefng banner cookie v\u1ed1n xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c \u0111\u1ea1o lu\u1eadt quy\u1ec1n ri\u00eang t\u01b0 t\u1ea1i ch\u00e2u \u00c2u, y\u00eau c\u1ea7u website ph\u1ea3i c\u00f3 s\u1ef1 ch\u1ea5p thu\u1eadn r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi k\u00edch ho\u1ea1t c\u00f4ng c\u1ee5 theo d\u00f5i. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tu\u00e2n th\u1ee7 d\u01b0\u1eddng nh\u01b0 ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean b\u1ec1 m\u1eb7t. <\/p>\n\n <\/div>
\n\n<\/figcaption><\/figure>\n
Sau nhi\u1ec1u n\u0103m b\u1ecb ph\u00e0n n\u00e0n v\u00ec c\u00e1c banner cookie r\u1ed1i r\u1eafm, mang t\u00ednh d\u1eabn d\u1eaft ho\u1eb7c c\u1ed1 t\u00ecnh g\u00e2y kh\u00f3 d\u1ec5, c\u01a1 quan qu\u1ea3n l\u00fd \u0111\u00e3 c\u1ed1 \u0111\u01a1n gi\u1ea3n h\u00f3a quy \u0111\u1ecbnh \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u c\u00e1 nh\u00e2n h\u01a1n. Nh\u01b0ng cu\u1ed9c ki\u1ec3m to\u00e1n th\u00e1ng 3\/2026 c\u1ee7a webXray cho th\u1ea5y v\u1ea5n \u0111\u1ec1 g\u1ea7n nh\u01b0 kh\u00f4ng thay \u0111\u1ed5i. G\u1ea7n 200 d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o b\u1ecb ph\u00e1t hi\u1ec7n ph\u1edbt l\u1edd ho\u00e0n to\u00e0n t\u00edn hi\u1ec7u t\u1eeb ch\u1ed1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i California, n\u01a1i \u00e1p d\u1ee5ng nhi\u1ec1u quy \u0111\u1ecbnh b\u1ea3o m\u1eadt t\u01b0\u01a1ng t\u1ef1 ch\u00e2u \u00c2u. <\/p>\n
Khi n\u00fat \u201cT\u1eeb ch\u1ed1i t\u1ea5t c\u1ea3\u201d ch\u1ec9 c\u00f2n mang t\u00ednh h\u00ecnh th\u1ee9c <\/font> <\/b> <\/font><\/p>\n Nh\u1eefng con s\u1ed1 \u0111i k\u00e8m c\u00e0ng cho th\u1ea5y m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a v\u1ea5n \u0111\u1ec1. C\u00f3 t\u1edbi 55% website trong m\u1eabu th\u1eed nghi\u1ec7m v\u1eabn thi\u1ebft l\u1eadp cookie sau khi ng\u01b0\u1eddi d\u00f9ng t\u1eeb ch\u1ed1i. 78% banner kh\u00f4ng th\u1ec3 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi d\u00f9ng. N\u00f3i c\u00e1ch kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c trao m\u1ed9t n\u00fat b\u1ea5m, nh\u01b0ng n\u00fat b\u1ea5m \u1ea5y kh\u00f4ng th\u1eadt s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb. <\/p>\n\n <\/div>
\nwebXray \u01b0\u1edbc t\u00ednh c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng \u0111\u1ed1i m\u1eb7t v\u1edbi kho\u1ea3n ph\u1ea1t l\u00ean t\u1edbi 5,8 t\u1ef7 USD thay v\u00ec t\u1eeb b\u1ecf ngu\u1ed3n doanh thu kh\u1ed5ng l\u1ed3 t\u1eeb d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/figcaption><\/figure>\n
Tr\u00ean c\u00e1c website s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o c\u1ee7a Google ho\u1eb7c Microsoft, qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp cookie v\u1eabn di\u1ec5n ra th\u01b0\u1eddng xuy\u00ean d\u00f9 t\u00edn hi\u1ec7u t\u1eeb ch\u1ed1i \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi \u0111i r\u00f5 r\u00e0ng. \u0110\u00e1ng ch\u00fa \u00fd, nh\u1eefng h\u00e0nh vi n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n tr\u1ef1c ti\u1ebfp qua l\u01b0u l\u01b0\u1ee3ng m\u1ea1ng c\u00f4ng khai (open network traffic), cho th\u1ea5y \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u1ed7i hi\u1ebfm g\u1eb7p hay hi\u1ec7n t\u01b0\u1ee3ng ng\u1eabu nhi\u00ean. <\/p>\n
\u1ede t\u1eebng c\u00f4ng ty, m\u1ee9c \u0111\u1ed9 vi ph\u1ea1m c\u0169ng kh\u00e1c nhau. M\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Microsoft b\u1ecb cho l\u00e0 ph\u1edbt l\u1edd kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 y\u00eau c\u1ea7u t\u1eeb ch\u1ed1i v\u00e0 v\u1eabn theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng tr\u00ean 35% website kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng \u1ee9ng m\u1ee9c ph\u1ea1t \u01b0\u1edbc t\u00ednh kho\u1ea3ng 390 tri\u1ec7u USD. V\u1edbi Google, t\u1ef7 l\u1ec7 b\u1ecb b\u1ecf qua cao h\u01a1n nhi\u1ec1u: 86% t\u00edn hi\u1ec7u t\u1eeb ch\u1ed1i kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c thi v\u00e0 ho\u1ea1t \u0111\u1ed9ng theo d\u00f5i xu\u1ea5t hi\u1ec7n tr\u00ean 77% s\u1ed1 website \u0111\u01b0\u1ee3c ki\u1ec3m tra, k\u00e9o theo kho\u1ea3n ph\u1ea1t c\u00f3 th\u1ec3 l\u00ean t\u1edbi 2,31 t\u1ef7 USD. <\/p>\n\n <\/div>
\n\n<\/figcaption><\/figure>\n
Tr\u01b0\u1eddng h\u1ee3p g\u00e2y ch\u00fa \u00fd nh\u1ea5t l\u00e0 Meta. Theo b\u00e1o c\u00e1o, m\u00e3 theo d\u00f5i c\u1ee7a c\u00f4ng ty n\u00e0y d\u01b0\u1eddng nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ki\u1ec3m tra t\u00edn hi\u1ec7u t\u1eeb ch\u1ed1i ngay t\u1eeb \u0111\u1ea7u. Trong s\u1ed1 c\u00e1c website c\u00f3 ph\u00e1t hi\u1ec7n t\u00edn hi\u1ec7u \u0111\u00f3, 69% v\u1eabn b\u1ecb ph\u1edbt l\u1edd v\u00e0 21% ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp t\u1ee5c b\u00e1m \u0111u\u00f4i ng\u01b0\u1eddi d\u00f9ng. webXray cho r\u1eb1ng t\u1ed5ng m\u1ee9c ph\u1ea1t ti\u1ec1m n\u0103ng d\u00e0nh cho Meta c\u00f3 th\u1ec3 ch\u1ea1m m\u1ed1c 9,3 t\u1ef7 USD. <\/p>\n
Timothy Libert, nh\u00e0 s\u00e1ng l\u1eadp ki\u00eam CEO c\u1ee7a webXray v\u00e0 t\u1eebng l\u00e0 k\u1ef9 s\u01b0 quy\u1ec1n ri\u00eang t\u01b0 t\u1ea1i Google, cho bi\u1ebft trong th\u1eddi gian l\u00e0m vi\u1ec7c t\u1ea1i \u0111\u00e2y, gi\u1edbi l\u00e3nh \u0111\u1ea1o nhi\u1ec1u khi kh\u00f4ng ph\u00e2n bi\u1ec7t gi\u1eefa \u201cthu\u1ebf ph\u1ea3i \u0111\u00f3ng\u201d v\u00e0 \u201cti\u1ec1n ph\u1ea1t vi ph\u1ea1m\u201d. Nh\u1eadn \u0111\u1ecbnh n\u00e0y ph\u1ea3n \u00e1nh g\u00f3c nh\u00ecn \u0111\u00e1ng ch\u00fa \u00fd: v\u1edbi nh\u1eefng t\u1eadp \u0111o\u00e0n c\u00f3 doanh thu kh\u1ed5ng l\u1ed3, ti\u1ec1n ph\u1ea1t \u0111\u00f4i khi ch\u1ec9 \u0111\u01b0\u1ee3c xem nh\u01b0 chi ph\u00ed kinh doanh. <\/p>\n
T\u1ea5t nhi\u00ean, c\u1ea3 ba \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 \u0111\u1ec1u b\u00e1c b\u1ecf k\u1ebft lu\u1eadn c\u1ee7a b\u00e1o c\u00e1o. Microsoft cho r\u1eb1ng m\u1ed9t s\u1ed1 cookie l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 website ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng. Meta n\u00f3i r\u1eb1ng \u1edf m\u1ed9t s\u1ed1 c\u1ea5u h\u00ecnh nh\u1ea5t \u0111\u1ecbnh, website ch\u1ee7 qu\u1ea3n c\u00f3 th\u1ec3 t\u1ef1 ghi \u0111\u00e8 l\u1ef1a ch\u1ecdn t\u1eeb ch\u1ed1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c c\u00f4ng ty li\u00ean quan cho r\u1eb1ng b\u00e1o c\u00e1o \u0111\u00e3 di\u1ec5n gi\u1ea3i sai c\u00e1ch c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd v\u1eadn h\u00e0nh. <\/p>\n
B\u1ea1n c\u00f3 \u0111ang l\u00e0 n\u1ea1n nh\u00e2n c\u1ee7a chi\u00eau tr\u00f2 “b\u1eaft c\u00f3c” n\u00fat Back? Google c\u00f4ng b\u1ed1 \u00e1n ph\u1ea1t n\u1eb7ng cho c\u00e1c web vi ph\u1ea1m<\/div>\n
<\/div>\n
\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"
Nh\u1eefng banner y\u00eau c\u1ea7u ch\u1ea5p thu\u1eadn cookie xu\u1ea5t hi\u1ec7n tr\u00e0n lan tr\u00ean internet trong v\u00e0i n\u0103m qua v\u1ed1n \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c ti\u00eau trao cho ng\u01b0\u1eddi d\u00f9ng quy\u1ec1n t\u1eeb<\/p>\n","protected":false},"author":1,"featured_media":10716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[],"class_list":["post-10715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"yoast_head":"\n
B\u1ea5m \u201cT\u1eeb ch\u1ed1i t\u1ea5t c\u1ea3\u201d nh\u01b0ng d\u1eef li\u1ec7u v\u1eabn b\u1ecb thu th\u1eadp? 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