{"id":10625,"date":"2026-03-24T11:39:55","date_gmt":"2026-03-24T04:39:55","guid":{"rendered":"https:\/\/phukienmattroi.com\/index.php\/2026\/03\/24\/sau-nhung-lum-xum-ep-nguoi-dung-xac-thuc-tai-khoan-va-bi-xu-phat-vao-dau-nam-2026-zalo-van-la-ung-dung-di-dong-duoc-su-dung-pho-bien-nhat-tai-viet-nam\/"},"modified":"2026-03-24T11:39:55","modified_gmt":"2026-03-24T04:39:55","slug":"sau-nhung-lum-xum-ep-nguoi-dung-xac-thuc-tai-khoan-va-bi-xu-phat-vao-dau-nam-2026-zalo-van-la-ung-dung-di-dong-duoc-su-dung-pho-bien-nhat-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/phukienmattroi.com\/index.php\/2026\/03\/24\/sau-nhung-lum-xum-ep-nguoi-dung-xac-thuc-tai-khoan-va-bi-xu-phat-vao-dau-nam-2026-zalo-van-la-ung-dung-di-dong-duoc-su-dung-pho-bien-nhat-tai-viet-nam\/","title":{"rendered":"Sau nh\u1eefng l\u00f9m x\u00f9m “\u00e9p” ng\u01b0\u1eddi d\u00f9ng x\u00e1c th\u1ef1c t\u00e0i kho\u1ea3n v\u00e0 b\u1ecb x\u1eed ph\u1ea1t v\u00e0o \u0111\u1ea7u n\u0103m 2026, Zalo v\u1eabn l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam."},"content":{"rendered":"


\n<\/p>\n

\n

Theo b\u00e1o c\u00e1o \u201cVietnam mobile app popularity 2026\u201d (S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam 2026) do c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Q&Me th\u1ef1c hi\u1ec7n trong th\u00e1ng 3\/2026, Zalo ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. <\/p>\n

C\u1ee5 th\u1ec3, \u0111\u00e1nh gi\u00e1 tr\u00ean l\u01b0\u1ee3ng s\u1eed d\u1ee5ng, Zalo \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111\u1ea1t 98%, v\u01b0\u1ee3t qua c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf nh\u01b0 Facebook (91%), Messenger (88%), TikTok (82%) v\u00e0 YouTube (71%). C\u00e1c v\u1ecb tr\u00ed c\u00f2n l\u1ea1i trong top 10 thu\u1ed9c v\u1ec1 nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ee5c v\u1ee5 nhu c\u1ea7u thi\u1ebft y\u1ebfu nh\u01b0 mua s\u1eafm, di chuy\u1ec3n v\u00e0 thanh to\u00e1n, bao g\u1ed3m: Shopee, Google Maps, Grab, Instagram v\u00e0 MoMo. <\/p>\n

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\n

Danh s\u00e1ch c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam n\u0103m 2026.<\/p>\n<\/figcaption><\/figure>\n

Ngo\u00e0i ra, \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong b\u00e1o c\u00e1o c\u1ee7a Q&Me l\u00e0 s\u1ef1 \u01b0a chu\u1ed9ng c\u1ee7a ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng n\u1eef d\u00e0nh cho n\u1ec1n t\u1ea3ng n\u00e0y. 100% ng\u01b0\u1eddi d\u00f9ng n\u1eef tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t l\u00e0 Zalo. C\u00e1c \u1ee9ng d\u1ee5ng theo sau g\u1ed3m Facebook (89%), TikTok (87%), Messenger (87%) v\u00e0 YouTube (73%). Trong nh\u00f3m ng\u01b0\u1eddi d\u00f9ng nam gi\u1edbi, Zalo \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111\u1ea1t 96%, v\u01b0\u1ee3t qua c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf nh\u01b0 Facebook (93%), Messenger (89%), TikTok (76%) v\u00e0 YouTube (69%). <\/p>\n

\u1ede kh\u00eda c\u1ea1nh \u0111\u1ed9 tu\u1ed5i, b\u00e1o c\u00e1o kh\u00f4ng cho th\u1ea5y s\u1ef1 ch\u00eanh l\u1ec7ch qu\u00e1 kh\u00e1c bi\u1ec7t trong h\u00e0nh vi s\u1eed d\u1ee5ng. V\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u1eeb 27 tu\u1ed5i tr\u1edf l\u00ean, Zalo ti\u1ebfp t\u1ee5c \u1edf v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng 99%, cao h\u01a1n Facebook (91%) v\u00e0 Messenger (84%). Trong khi \u0111\u00f3, \u0111\u1ed1i v\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng tr\u1ebb 26 tu\u1ed5i tr\u1edf xu\u1ed1ng, n\u1ec1n t\u1ea3ng v\u1eabn duy tr\u00ec s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd v\u1edbi t\u1ef7 l\u1ec7 96%, gi\u1eef vai tr\u00f2 l\u00e0 m\u1ed9t trong hai ph\u01b0\u01a1ng th\u1ee9c li\u00ean l\u1ea1c ch\u1ee7 ch\u1ed1t c\u1ee7a th\u1ebf h\u1ec7 Gen Z. <\/p>\n

Zalo c\u0169ng ghi nh\u1eadn m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng \u0111\u1ea1t 98%, cao nh\u1ea5t trong c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin, g\u1ecdi \u0111i\u1ec7n tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng ch\u1ec9 d\u1eabn \u0111\u1ea7u v\u1ec1 \u0111\u1ed9 ph\u1ee7, n\u1ec1n t\u1ea3ng n\u00e0y c\u00f2n chi\u1ebfm 15,7% t\u1ed5ng th\u1eddi l\u01b0\u1ee3ng s\u1eed d\u1ee5ng (length) trong nh\u00f3m \u1ee9ng d\u1ee5ng nh\u1eafn tin\/g\u1ecdi \u0111i\u1ec7n, cao g\u1ea5p 2 l\u1ea7n so v\u1edbi Messenger (6,0%). <\/p>\n

Trong n\u0103m 2025, Zalo d\u1eabn \u0111\u1ea7u tuy\u1ec7t \u0111\u1ed1i v\u1ec1 c\u1ea3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch (preference rate), v\u01b0\u1ee3t qua nhi\u1ec1u \u1ee9ng d\u1ee5ng nh\u1eafn tin qu\u1ed1c t\u1ebf nh\u01b0 Facebook, Whatsapp, Telegram\u2026 <\/p>\n

Tr\u01b0\u1edbc 28\/3, ng\u01b0\u1eddi t\u1eebng giao d\u1ecbch v\u1edbi t\u00e0i kho\u1ea3n Techcombank v\u00e0 Vietcombank sau kh\u1ea9n tr\u01b0\u01a1ng tr\u00ecnh b\u00e1o<\/div>\n
<\/div>\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Theo b\u00e1o c\u00e1o \u201cVietnam mobile app popularity 2026\u201d (S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam 2026) do c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Q&Me th\u1ef1c<\/p>\n","protected":false},"author":1,"featured_media":10626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[],"class_list":["post-10625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"yoast_head":"\nSau nh\u1eefng l\u00f9m x\u00f9m "\u00e9p" ng\u01b0\u1eddi d\u00f9ng x\u00e1c th\u1ef1c t\u00e0i kho\u1ea3n v\u00e0 b\u1ecb x\u1eed ph\u1ea1t v\u00e0o \u0111\u1ea7u n\u0103m 2026, Zalo v\u1eabn l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. - 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