{"id":10038,"date":"2025-07-15T12:29:05","date_gmt":"2025-07-15T05:29:05","guid":{"rendered":"https:\/\/phukienmattroi.com\/index.php\/2025\/07\/15\/du-hang-noi-rang-viec-su-dung-anh-ai-se-khong-anh-huong-toi-nganh-nhiep-anh-thoi-trang-nhung-dong-thai-nay-dang-gay-nhieu-phan-ung-trai-chieu-voi-cac-nhiep-anh-gia\/"},"modified":"2025-07-15T12:29:05","modified_gmt":"2025-07-15T05:29:05","slug":"du-hang-noi-rang-viec-su-dung-anh-ai-se-khong-anh-huong-toi-nganh-nhiep-anh-thoi-trang-nhung-dong-thai-nay-dang-gay-nhieu-phan-ung-trai-chieu-voi-cac-nhiep-anh-gia","status":"publish","type":"post","link":"https:\/\/phukienmattroi.com\/index.php\/2025\/07\/15\/du-hang-noi-rang-viec-su-dung-anh-ai-se-khong-anh-huong-toi-nganh-nhiep-anh-thoi-trang-nhung-dong-thai-nay-dang-gay-nhieu-phan-ung-trai-chieu-voi-cac-nhiep-anh-gia\/","title":{"rendered":"D\u00f9 h\u00e3ng n\u00f3i r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng \u1ea3nh AI s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng t\u1edbi ng\u00e0nh nhi\u1ebfp \u1ea3nh th\u1eddi trang, nh\u01b0ng \u0111\u1ed9ng th\u00e1i n\u00e0y \u0111ang g\u00e2y nhi\u1ec1u ph\u1ea3n \u1ee9ng tr\u00e1i chi\u1ec1u v\u1edbi c\u00e1c nhi\u1ebfp \u1ea3nh gia."},"content":{"rendered":"


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Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Th\u1ee5y \u0110i\u1ec3n H&M \u0111ang tri\u1ec3n khai c\u00f4ng ngh\u1ec7 m\u1edbi mang t\u00ean \u201cdigital twins\u201d – t\u1ee9c c\u00e1c b\u1ea3n sao s\u1ed1 do AI t\u1ea1o ra, m\u00f4 ph\u1ecfng ho\u00e0n to\u00e0n h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi m\u1eabu th\u1eadt. H\u1ed3i th\u00e1ng 4, trang PetaPixel t\u1eebng \u0111\u01b0a tin H&M c\u00f3 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng b\u1ea3n sao s\u1ed1 cho 30 ng\u01b0\u1eddi m\u1eabu, v\u00e0 gi\u1edd nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1ea7u ti\u00ean t\u1eeb d\u1ef1 \u00e1n n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1. <\/p>\n

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\"Th\u01b0\u01a1ng<\/div>
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C\u00e1c b\u1ee9c \u1ea3nh kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ee5p b\u1edfi nhi\u1ebfp \u1ea3nh gia m\u00e0 ho\u00e0n to\u00e0n do m\u1ed9t m\u00f4 h\u00ecnh AI t\u1ea1o ra, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u00e0 nh\u1eefng b\u1ee9c \u1ea3nh th\u1eadt c\u1ee7a ng\u01b0\u1eddi m\u1eabu \u1edf nhi\u1ec1u g\u00f3c \u0111\u1ed9 v\u00e0 \u0111i\u1ec1u ki\u1ec7n \u00e1nh s\u00e1ng kh\u00e1c nhau. C\u00f4ng ngh\u1ec7 n\u00e0y g\u00e2y ra kh\u00f4ng \u00edt tranh c\u00e3i. C\u00e1c \u00fd ki\u1ebfn ch\u1ec9 tr\u00edch cho r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng AI c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c lo\u1ea1i b\u1ecf d\u1ea7n c\u00e1c nh\u00e2n s\u1ef1 s\u00e1ng t\u1ea1o trong ng\u00e0nh, t\u1eeb nhi\u1ebfp \u1ea3nh gia cho t\u1edbi chuy\u00ean vi\u00ean trang \u0111i\u1ec3m, l\u00e0m t\u00f3c. <\/p>\n

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\"Th\u01b0\u01a1ng<\/div>
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Tuy nhi\u00ean, H&M \u0111\u00e3 l\u00ean ti\u1ebfng b\u1ea3o v\u1ec7 quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh th\u00f4ng qua m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Instagram. \u00d4ng J\u00f6rgen Andersson, Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o c\u1ee7a H&M, kh\u1eb3ng \u0111\u1ecbnh: \u201cKh\u00f4ng ph\u1ea3i l\u00e0 con ng\u01b0\u1eddi \u0111\u1ed1i \u0111\u1ea7u v\u1edbi m\u00e1y m\u00f3c, m\u00e0 l\u00e0 con ng\u01b0\u1eddi k\u1ebft h\u1ee3p c\u00f9ng m\u00e1y m\u00f3c. Nh\u1eefng g\u00ec AI c\u00f3 th\u1ec3 l\u00e0m l\u00e0 khu\u1ebfch \u0111\u1ea1i s\u1ee9c s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi.\u201d <\/i><\/p>\n

Nhi\u1ebfp \u1ea3nh gia \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng H&M – Johnny Kangasniemi c\u0169ng l\u00ean ti\u1ebfng \u1ee7ng h\u1ed9 c\u00f4ng ngh\u1ec7 n\u00e0y. \u201cT\u00f4i kh\u00f4ng ngh\u0129 AI s\u1ebd thay th\u1ebf nhi\u1ebfp \u1ea3nh d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 b\u1ed5 sung h\u01a1n l\u00e0 th\u1ee9 thay th\u1ebf ho\u00e0n to\u00e0n.\u201d <\/i><\/p>\n

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\"Th\u01b0\u01a1ng<\/div>
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Tuy v\u1eady, kh\u00f4ng ph\u1ea3i ai c\u0169ng \u0111\u1ed3ng t\u00ecnh. M\u1ed9t ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t c\u00e2u h\u1ecfi th\u1eb3ng th\u1eafn cho Kangasniemi: \u201cAnh c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch r\u00f5 h\u01a1n v\u00ec sao nhi\u1ebfp \u1ea3nh gia kh\u00f4ng b\u1ecb thay th\u1ebf? Tr\u01b0\u1edbc \u0111\u00e2y H&M Studio t\u1eebng thu\u00ea r\u1ea5t nhi\u1ec1u nhi\u1ebfp \u1ea3nh gia ch\u1ee5p \u1ea3nh th\u01b0\u01a1ng m\u1ea1i v\u00e0 lookbook, nh\u01b0ng gi\u1edd v\u1edbi AI th\u00ec r\u00f5 r\u00e0ng h\u1ecd \u0111ang b\u1ecb thay th\u1ebf. tr\u1eeb khi nh\u1eefng h\u00ecnh \u1ea3nh AI n\u00e0y v\u1eabn d\u1ef1a tr\u00ean \u1ea3nh ch\u1ee5p th\u1eadt v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 ph\u00ed?\u201d <\/i><\/p>\n

M\u1ed1i lo ng\u1ea1i l\u1edbn nh\u1ea5t n\u1eb1m \u1edf ch\u1ed7 ng\u01b0\u1eddi xem g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 nh\u1eadn ra r\u1eb1ng nh\u1eefng b\u1ee9c \u1ea3nh h\u1ecd \u0111ang nh\u00ecn th\u1ef1c ch\u1ea5t l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a AI, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u1ea3nh ch\u1ee5p ng\u01b0\u1eddi th\u1eadt. \u0110\u1ec3 t\u1ea1o ra c\u00e1c \u201cb\u1ea3n sao s\u1ed1\u201d, H&M s\u1eed d\u1ee5ng h\u00e0ng lo\u1ea1t \u1ea3nh ch\u1ee5p ng\u01b0\u1eddi m\u1eabu t\u1eeb nhi\u1ec1u g\u00f3c kh\u00e1c nhau, trong nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n \u00e1nh s\u00e1ng. D\u1eef li\u1ec7u n\u00e0y sau \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o h\u1ec7 th\u1ed1ng h\u1ecdc m\u00e1y, cho ph\u00e9p AI t\u00e1i t\u1ea1o h\u00ecnh \u1ea3nh v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c r\u1ea5t cao. <\/p>\n

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\"Th\u01b0\u01a1ng<\/div>
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\n<\/figcaption><\/figure>\n

H&M kh\u00f4ng ph\u1ea3i l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ng\u01b0\u1eddi m\u1eabu AI. Tr\u01b0\u1edbc \u0111\u00f3, Mango t\u1eebng tung ra chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh gi\u1ea3 l\u1eadp nh\u01b0ng gi\u1ed1ng h\u1ec7t \u1ea3nh th\u1eadt. Levi\u2019s c\u0169ng d\u00f9ng ng\u01b0\u1eddi m\u1eabu AI v\u1edbi l\u00fd do \u201ct\u0103ng c\u01b0\u1eddng s\u1ef1 \u0111a d\u1ea1ng\u201d trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. <\/p>\n

<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Th\u1ee5y \u0110i\u1ec3n H&M \u0111ang tri\u1ec3n khai c\u00f4ng ngh\u1ec7 m\u1edbi mang t\u00ean \u201cdigital twins\u201d – t\u1ee9c c\u00e1c b\u1ea3n sao s\u1ed1 do AI t\u1ea1o ra, m\u00f4 ph\u1ecfng ho\u00e0n<\/p>\n","protected":false},"author":1,"featured_media":10039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[],"class_list":["post-10038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"yoast_head":"\nD\u00f9 h\u00e3ng n\u00f3i r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng \u1ea3nh AI s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng t\u1edbi ng\u00e0nh nhi\u1ebfp \u1ea3nh th\u1eddi trang, nh\u01b0ng \u0111\u1ed9ng th\u00e1i n\u00e0y \u0111ang g\u00e2y nhi\u1ec1u ph\u1ea3n \u1ee9ng tr\u00e1i chi\u1ec1u v\u1edbi c\u00e1c nhi\u1ebfp \u1ea3nh gia. - Ph\u1ee5 Ki\u1ec7n M\u1eb7t Tr\u1eddi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phukienmattroi.com\/index.php\/2025\/07\/15\/du-hang-noi-rang-viec-su-dung-anh-ai-se-khong-anh-huong-toi-nganh-nhiep-anh-thoi-trang-nhung-dong-thai-nay-dang-gay-nhieu-phan-ung-trai-chieu-voi-cac-nhiep-anh-gia\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00f9 h\u00e3ng n\u00f3i r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng \u1ea3nh AI s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng t\u1edbi ng\u00e0nh nhi\u1ebfp \u1ea3nh th\u1eddi trang, nh\u01b0ng \u0111\u1ed9ng th\u00e1i n\u00e0y \u0111ang g\u00e2y nhi\u1ec1u ph\u1ea3n \u1ee9ng tr\u00e1i chi\u1ec1u v\u1edbi c\u00e1c nhi\u1ebfp \u1ea3nh gia.\" \/>\n<meta property=\"og:description\" content=\"Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang 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